Devising a marketing campaign as effective as group suicide

As the NYT put it:

General Caldwell said the changing details were a result of the confusion typical in the immediate aftermath of military operations. "There is no intention on anybody's behalf to engage in deception, manipulation or evasion," he said.

Yes sir, that's affirmative - no such thing as PSYOPS, sir. Well you better get one started if you want to compete with those masters of buzz at Gitmo.